This report provides insights into the perceptions and changing consumer behaviour patterns in South Africa since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.
Survey54 provides relevant and timely data on countries within Africa that can help validate assumptions and stress test strategies. With the help of our AI mobile platform, brands can benefit from concept testing and real-time opinion polls to gather the information; they need on one or more products or services.
Our mission is to make people focused data more accessible in emerging markets, we are doing so by building a data library to understand the emerging market consumer using advanced technology.