Africa has a rapidly growing emerging market of middle-class consumers calling for premium retail products – and they have the money to buy them. According to a report published by Fraym, the African data solutions company, consumers across the continent are on track to hit a predicted USD 2.1 trillion in spending by 2025. Even during periods of economic hardship, these retail products account for 40% of mid-income household spending, demonstrating a willingness to buy, begging the question: How can companies tap into the market? With global investors eyeing the FMCG market in Africa, it is become increasingly pertinent to understand how and where to capitalise this opportunity.
Join Invest Africa for a discussion on facing the challenges and market openings within the FMCG sector in Africa.
Afsane Jetha | CEO & Managing Partner | Alta Semper Capital
Afsane Jetha is the CEO and Managing Partner of Alta Semper Capital, a dedicated growth markets private equity manager, which she co-founded in 2015 alongside Ronald Lauder (Chairman of Clinique, Estée Lauder Companies) and Richard Parsons (Former CEO of Time Warner Group). The strategy of Alta Semper is to invest flexible and strategic capital into market-leading business models in the healthcare and consumer sectors across selected growth markets. Since inception, the firm has invested in the market-leading medicated cosmetics / low-acuity generic Pharma company in Egypt (Macro Pharma), the largest pharmacy chain in Nigeria (HealthPlus) and the largest group of oncology and radiology clinics in Morocco (Oncologie et Radiologie du Maroc – ODM) on behalf of its founding shareholders, as well as three large institutions.
Georg Gruber | Grocery CEO | Nandos Group
International leader with passion for growing purpose led, consumer facing businesses. Passionate about unleashing people talent and brand potential into sustainable business results with social impact. Concerned about creating a healthier, more sustainable future for our children. Currently CEO of Nando’s global grocery business, serving our purpose of changing lives, and making Nando’s one of the best loved brands in the world, by putting people at the heart of our business, and sharing the spirit of our PERi-PERI with all.
Early career in Marketing and General Management with P&G and Cadbury Schweppes, including Director of Cadbury Southern Africa. Founding partner of international management consultancy and MD for Africa Middle East region. Experienced in corporate and private equity leadership roles. Broad functional experience in strategy, marketing, sales, finance, supply chain, licensing & M&A. Sector experience covers FMCG, Retail, Banking, Agriculture and Tourism.