The team at Invest Africa use their varied backgrounds and experiences to promote growth and success both in the UK and abroad. Our aim is to be a central and influential driver in Africa’s economic growth by guiding sustainable capital towards key prospects on the continent. From hosting 32 events across 2017, Invest Africa has grown to host 100 in 2018, and this expansion is reflective of the ambition and motivation inherent to all of the team’s work.
Rob Hersov is a South African entrepreneur, senior executive and private investor based in Cape Town. He serves as Chairman of Invest Africa, Chairman of African Capital Investments, deputy Chairman of VistaJet, Chairman of Adoreum Partners, and Chairman of AON South Africa. In 2013, Rob saw an opportunity to create a platform for the growing number of individuals becoming involved in pan-African investments and founded Invest Africa.
Karen has been involved in promoting African trade and investment since 2014. She joined the Business Council For Africa in 2015 and in 2017 completed a merger with Invest Africa; creating the leading business and investment platform for Africa, in the UK.
She has more than twenty years experience in the events industry within private and listed events companies in the UK. Her background includes business development activity in acquisitions and joint ventures in the UK and in the developing markets of China, Russia, Africa and Dubai.
Veronica joined Invest Africa in February 2018 as Strategy and Development Manager. Veronica is responsible for building and strengthening relationships among high-level government representatives in order to create and broaden opportunities for Investment in Africa. She brings 16 years’ experience of Africa-focused public-sector and commercial roles focused on trade, energy and international development. Veronica’s passion is to foster growth through trade and investment in Sub-Saharan African nations.
Alex joined Invest Africa as Chief Development Officer in July 2019. Alex previously served as Chief Operating Officer at the Business Council for Africa, overseeing its merger with Invest Africa alongside our CEO Karen. Alex is responsible for developing new products and services and will work with the CEO and COO across Invest Africa’s activities.
Alex has a decade of experience in international trade and business development. Most recently Alex was Principal Consultant at the strategic communications consultancy, Man Bites Dog. From 2012-2016 Alex was Director for Africa, Middle East and S.E. Asia at the leading international infrastructure and development organisation British Expertise International. He has also worked as Projects and Government Relations Manager for the Middle East Association and worked on Middle Eastern trade issues at the Department for International Trade.
Annette Barrett has been working with Rob Hersov since 1993 as his Executive Assistant. She provides “right hand” business and personal support to Rob in all of his varied businesses. Over the years she has gained a wealth of knowledge and an impressive list of contacts in a number of sectors. At Invest Africa she looks after the South African chapter, events and members, and in the UK she works on the global partners programme.
Eleanor joined Invest Africa in March 2019 as Content Manager. She is responsible for developing digital, editorial and audio-visual content as well as well as managing marketing strategy. Eleanor joined the team after completing an Mst in Global and Imperial History at the University of Oxford.
Annika joined Invest Africa’s London office in July 2020 as Business Development Manager. Previously, Annika worked in media, producing country reports for Forbes Africa magazine. Mainly based in East and Southern Africa, she conducted market research to stimulate international partnerships and promote business opportunities. She engaged with political and business leaders and quickly built a large network. She now brings her commercial expertise to Invest Africa and looks forward to deepening ties with African companies and the continent at large. Annika has a BA in Social Sciences from The University of Manchester.
Elizabeth joined the team in January 2019 as Business Development Manager, mainly to lead on all South African members related activities. For the past six years, Elizabeth has worked in the African property sector working for API Events, Terrace Africa, AttAfrica & Actis where she ran all aspects Marketing, Operations and Communications/PR. Elizabeth has honours in both Psychology and Marketing from the University of Cape Town, Unisa and IMM Graduate School as well as Red & Yellow.
Alison joined Invest Africa in late 2019 as Head of Membership. Alison heads up the UK and SA membership team and manages the sales and client management for all members. She is also involved in the business development of key Invest Africa accounts and provides logistical and sales support on Invest Africa Connect events in South Africa. She has over 20 years experience in the African media industry and has a wide range of marketing and production skills across, radio; print; online; TV and social media. Alison is passionate about business, social and educational development across Africa.
Alexander joined Invest Africa in January 2019 as our Partnership and Events Manager, after working at an African human capital consultancy firm. He is responsible for creating and executing business development and marketing initiatives to drive our strategic partnerships, developing content, liaising with business stakeholders, and end-to-end management of conferences and events. Alexander has a BA from Durham University in French and Latin.